Why Music Promotion Is Becoming More Important Than Talent
Let’s start with a question. The artist with an incredible song that nobody hears… Or the artist with a decent song that everybody hears? Who…
Desmond (Desi) Ekemini
MAVO — The Nigerian Artist Making Luxury Music
It doesn’t always take long for a new hot artist to grab attention in Nigeria. The difficult part is staying relevant after the first viral…
Why Asake’s M$NEY Tour Could Be His Biggest Yet
As far as the Nigerian music industry is concerned, there are the Big Three: Wizkid, Burna Boy, and Davido. When these guys announce a tour,…
The 5 Most Important Songs on Asake’s M$NEY Album
If there’s one thing Asake has mastered over the past few years, it’s staying consistent. From Mr. Money With The Vibe to Work of Art…
How Upcoming Nigerian Artists Blow on TikTok
Before Gen Z came along, the formula was straightforward. Record a song. Get radio airplay. Hope the audience catches on. For years, that was how…
How Much Should Nigerian Creators Charge for Sponsorship Deals?
How much should I charge as an Influencer in Nigeria? Now this is one topic that causes more confusion, arguments, and misinformation than almost anything…
How to Cold Pitch Premium Brands Without Looking Desperate
One of the biggest misconceptions in Nigeria’s creator economy is that sponsorships only happen when a company slides into your DMs or sends a formal…
Why Brands Are Building In-House Marketing Teams
Something very interesting is happening quietly inside Nigeria’s business space right now. Did you notice brands are no longer depending entirely on third-party influencers or…
Why Small Nigerian Brands Are Dumping Big Celebrities
For the past, let’s say decade, Nigerian brands owners believed the formula was simple: Find the biggest celebrity possible. Pay them millions. Watch sales explode….
How to Leverage Social Media for Maximum Brand Sponsorships
Let’s be honest. Social media platforms are not paying most Nigerian creators enough for the attention they generate online. Millions of views, constant engagement, trending…