Why Music Promotion Is Becoming More Important Than Talent Desmond (Desi) Ekemini Let’s start with a question. The artist with an incredible song that nobody hears… Or the artist with a decent song that everybody hears? Who…
MAVO — The Nigerian Artist Making Luxury Music Desmond (Desi) Ekemini It doesn’t always take long for a new hot artist to grab attention in Nigeria. The difficult part is staying relevant after the first viral…
Why Asake’s M$NEY Tour Could Be His Biggest Yet Desmond (Desi) Ekemini As far as the Nigerian music industry is concerned, there are the Big Three: Wizkid, Burna Boy, and Davido. When these guys announce a tour,…
The 5 Most Important Songs on Asake’s M$NEY Album Desmond (Desi) Ekemini If there’s one thing Asake has mastered over the past few years, it’s staying consistent. From Mr. Money With The Vibe to Work of Art…
How Upcoming Nigerian Artists Blow on TikTok Desmond (Desi) Ekemini Before Gen Z came along, the formula was straightforward. Record a song. Get radio airplay. Hope the audience catches on. For years, that was how…